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Look it up.
We have receipts.
FullCarts is a public database of every shrinkflation event we can verify with a real source. We’re not guessing — we’re citing.
Try “Cadbury”, “Pringles”, “Charmin” · 964 brands tracked
2,288
Documented events
964
Brands tracked
17,853
Products monitored
3,663
BLS-confirmed downsizings since 2015
Just documented · 2024-01-01
Trader Joe'S · beverages
Sparkling Water
-20.2%42fl oz → 33.5fl oz
See evidence →
How we know
Every event is backed by at least one verifiable source.
We ingest from public sources — Reddit, news outlets, OpenFoodFacts, Kroger, USDA, and BLS — extract claims with AI, then a human reviewer approves each one before it goes live. Government data and consumer reporting back the macro story.
Reddit r/shrinkflationNews (GDELT)OpenFoodFactsKroger APIUSDA FDCBLSFRED CPIConsumer ReportsWikidata
Read the full methodology Brand of the week
Top of mind this weekSee the full scorecard
Gain
Top of mind this week — 4 sources documented the same event in the last 14 days.
6total events
4products tracked
-6.5%avg shrinkage
Most active this month
#1 this monthCadbury23 new events98 total · 59 products#2 this monthDove15 new events36 total · 27 products#3 this monthTide11 new events18 total · 15 products#4 this monthGeneral Mills9 new events27 total · 17 products#5 this monthArm & Hammer7 new events11 total · 10 products#6 this monthKellogg'S7 new events0 total · 0 products
Recent biggest shrinks
Lemi Shine · householddishwasher detergent pods
-50.0%26ct → 13ct
O Organics · produceSuper Greens Blend
-42.9%14oz → 8oz
Pepperidge Farm · crackersGoldfish Crackers
-42.9%14oz → 8oz
Haribo · candyWild Berry
-42.9%14oz → 8oz
Cadbury · candyMini Eggs
-40.0%120g → 72g
Birds Eye · frozen mealsBirds Eye frozen peas
-40.0%2kg → 1.2kg
Beyond size shrinks
So Smol7
Comically small versions of things you remember being big.
Browse claims →Slack Fill11
Same package, visible empty space, less product than the box implies.
Browse claims →Spot the Difference8
Side-by-side visual proof — old packaging next to new.
Browse claims →Skimpflation7
Same package, worse ingredients — less protein, more sugar, more sodium.
Browse claims →Paper Thin0
Quality drops — thinner toilet paper, weaker bags, cheaper materials.
Browse claims →Not as Advertised1
Weight or count on the label doesn't match what's inside.
Browse claims →Stretchflation0
Package looks bigger, but the product stays the same — or shrinks.
Browse claims →