Wall of Shame · Documented Brand
Barilla
We've documented 4 shrinkflation events across 3 products since 2021, with an average size reduction of 11.6% per event.
Total events
4
Products tracked
3
Avg shrinkage
-11.6%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
