Wall of Shame · Documented Brand
Bounty
Owned by Procter & Gamble. We've documented 7 shrinkflation events across 7 products since 2022, with an average size reduction of 9.2% per event.
Total events
7
Products tracked
7
Avg shrinkage
-9.2%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
Reddit·2023-02-06
25ct
20ct
Toilet Paper
-20.0%25ct → 20ct
newser.com·2022-03-13
165ct
147ct
Bounty Triples
-10.9%165ct → 147ct
Reddit·2025-12-28
135ct
123ct
Bounty Triple Rolls
-8.9%135ct → 123ct
northernpublicradio.org·2023-05-30
98ct
90ct
Bounty Paper Towels 12-pack
-8.2%98ct → 90ct
wsiu.org·2023-05-30
98ct
90ct
Bounty paper towels
-8.2%98ct → 90ct
thedailystar.com·2022-06-24
154ct
146ct
Triple Selects Paper Towels
-5.2%154ct → 146ct
Reddit·2023-02-19
242ct
234ct
toilet paper roll
-3.3%242ct → 234ct
All Bounty products
Toilet Paper
1 event-20.0%
Bounty Triple Rolls
1 event-8.9%
toilet paper roll
1 event-3.3%
No archiveBounty TriplesBounty
Bounty Triples
1 event-10.9%
No archiveBounty paper towelsBounty
Bounty paper towels
1 event-8.2%
No archiveBounty Paper Towels 12-packBounty
Bounty Paper Towels 12-pack
1 event-8.2%
No archiveTriple Selects Paper TowelsBounty
Triple Selects Paper Towels
1 event-5.2%