Wall of Shame · Documented Brand
Brut
We've documented 3 shrinkflation events across 2 products since 2023, with an average size reduction of 26.7% per event.
Total events
3
Products tracked
2
Avg shrinkage
-26.7%
First detected
2023
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20252 events · most covered first
