Wall of Shame · Documented Brand
Cadbury
Owned by Mondelez International. We've documented 92 shrinkflation events across 56 products since 2011, with an average size reduction of 15.4% per event.
Total events
92
Products tracked
56
Avg shrinkage
-15.4%
First detected
2011
16 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
202610 events · most covered first
Biggest individual shrinks
Reddit·2023-06-15
35g
15g
CK's
-57.1%35g → 15g
Nine Honey·2025-11-03
180g
100g
Chocolate Block
-44.4%180g → 100g
Reddit·2025-04-14
178g
100g
chocolate
-43.8%178g → 100g
Reddit·2026-01-06
120g
72g
Mini Eggs
-40.0%120g → 72g
Reddit·2025-11-17
500g
300g
Hot Chocolate
-40.0%500g → 300g
Reddit·2024-11-14
100g
70g
Milk chocolate fruit and nut block
-30.0%100g → 70g
Reddit·2024-03-13
7ct
5ct
animal biscuits
-28.6%7ct → 5ct
Reddit·2024-03-20
250g
180g
Cadbury Snack
-28.0%250g → 180g
All Cadbury products
CK's
1 event-57.1%
NewsChocolate Block
1 event-44.4%
chocolate
1 event-43.8%
Hot Chocolate
1 event-40.0%
Milk chocolate fruit and nut block
1 event-30.0%
animal biscuits
1 event-28.6%
NewsCadbury Snack
3 events-28.0%
Double Decker, Wispa, Dairy Milk multipacks
2 events-22.2%
NewsDairy Milk Freddo Faces Easter egg (Small)
2 events-21.3%
Twirl Break Away Mint
1 event-20.0%
Cherry Ripe
2 events-15.4%
Newslarge selection boxes
3 events-13.8%
NewsRoses
10 events-12.0%
NewsDairy Milk Sharing Bar (Medium)
6 events-10.0%
Cadbury Favourites
3 events-8.8%
Turkish delight
1 event-7.9%
NewsWispa 10-pack
1 event-7.1%
Old Gold
1 event-5.6%
Milk Bar
1 event-4.6%
Caramel Eggs
1 event-2.5%
No archiveYorkie barCadbury
Yorkie bar
1 event-35.7%
No archiveDairy Milk Buttons Easter eggCadbury
Dairy Milk Buttons Easter egg
1 event-25.0%
No archiveTwirl Multipacks - Small PackCadbury
Twirl Multipacks - Small Pack
1 event-25.0%
No archiveDairy Milk Buttons Sharing SizeCadbury
Dairy Milk Buttons Sharing Size
1 event-23.2%
No archiveDairy Milk Buttons Big ShareCadbury
Dairy Milk Buttons Big Share
1 event-23.0%