Wall of Shame · Documented Brand

CeraVe

We've documented 7 shrinkflation events across 7 products since 2023, with an average size reduction of 17.0% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-17.0%

per event

First detected

2023

last update 2026-02-06

4 years of shrinking

Click a year · 7 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20261 event · most covered first

View this product’s full scorecard →

CeraVe's "Value Size" moisturizer went on a capitalism diet and lost 15% of its weight in only three months - with a price increase

TuringGoneWild

2026-02-06

Biggest individual shrinks

Top 7 of 7 events · best evidence first

CeraVe Moisturizing Cream

CeraVe (unspecified product)

-15.8%19fl oz → 16fl oz

Value Size Moisturizer

-15.8%19fl oz → 16fl oz

CeraVe Lotion Value Size

Daily Moisturizing Lotion

-6.3%16fl oz → 15fl oz

Reddit ↗2025-02-02

All CeraVe products

7 distinct products with documented changes

PM lotion

1 event-33.7%

CeraVe Moisturizing Cream

1 event-16.0%

CeraVe (unspecified product)

1 event-15.8%

CeraVe Lotion Value Size

1 event-15.8%

CeraVe Moisturizer

1 event-15.8%

Value Size Moisturizer

1 event-15.8%

Daily Moisturizing Lotion

1 event-6.3%