Wall of Shame · Documented Brand
Charmin
Owned by Procter & Gamble. We've documented 22 shrinkflation events across 13 products since 2022, with an average size reduction of 10.3% per event.
Total events
22
Products tracked
13
Avg shrinkage
-10.3%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20262 events · most covered first
Biggest individual shrinks
Reddit·2022-02-27
350ct
264ct
Charmin Ultra Mega Rolls
-24.6%350ct → 264ct
Reddit·2024-10-31
341sheets
275sheets
Charmin 24-pack Family
-19.4%341sheets → 275sheets
Reddit·2023-10-15
286sheets per roll
231sheets per roll
Ultra Gentle Toilet Paper
-19.2%286sheets per roll → 231sheets per roll
Reddit·2022-08-09
352ct
286ct
Charmin Ultra Strong Mega Roll Toilet Paper
-18.8%352ct → 286ct
Reddit·2024-10-07
363sheets per roll
330sheets per roll
Ultra Strong Toilet Paper
-9.1%363sheets per roll → 330sheets per roll
Reddit·2023-09-25
264ct
242ct
Charmin Mega Roll
-8.3%264ct → 242ct
Reddit·2023-10-02
244ct
224ct
Charmin Ultra-Soft Toilet Paper Mega Rolls
-8.2%244ct → 224ct
Reddit·2022-09-07
264ct
244ct
Ultra Soft Mega pack
-7.6%264ct → 244ct
All Charmin products
Charmin Ultra Mega Rolls
1 event-24.6%
Charmin 24-pack Family
1 event-19.4%
Ultra Gentle Toilet Paper
1 event-19.2%
Charmin Ultra Strong Mega Roll Toilet Paper
1 event-18.8%
Ultra Strong Toilet Paper
1 event-9.1%
Charmin Mega Roll
3 events-8.3%
Charmin Ultra-Soft Toilet Paper Mega Rolls
1 event-8.2%
Charmin Ultra Soft Bath Tissue 2-Ply
1 event-4.2%
No archiveCharmin Ultra StrongCharmin
Charmin Ultra Strong
1 event-13.6%
No archiveMega Rolls (Red Package - Strong)Charmin
Mega Rolls (Red Package - Strong)
1 event-8.7%
No archiveMega package toilet paperCharmin
Mega package toilet paper
1 event-8.3%
No archiveUltra Soft Mega packCharmin
Ultra Soft Mega pack
8 events-7.6%
No archiveSuper Mega Roll 18-packCharmin
Super Mega Roll 18-pack
1 event-7.6%