Wall of Shame · Documented Brand
Classico
Owned by Kraft Heinz. We've documented 4 shrinkflation events across 1 products since 2024, with an average size reduction of 8.3% per event.
Total events
4
Products tracked
1
Avg shrinkage
-8.3%
First detected
2024
2 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20252 events · most covered first
View this product’s full scorecard →
I
Pasta sauce was "on sale" turn out the company just decreased the size again
I
Classico pasta sauce shrink
“I thought it was just a bad graphic refresh of the label. Nope. They went from 650 mL to 600 mL and cheapened the MASON jar and resealable lid.”
I
Pasta sauce shrinkflation. 650ml down to 600ml for thesame price.
I
Classico pasta sauce
“Classico has changed the size of their pasta sauce from 650ml to 600ml. Right now they are on sale and look like they are a bit cheaper but the regular price is the same as it was before.”
V
Pasta Sauce at Superstore
“Looks like the previous version where you get 650ml is being phased out.
You'll only get 600ml for the same price of $3.99CAD.”
