Wall of Shame · Documented Brand
Clif
Owned by Mondelez International. We've documented 6 shrinkflation events across 5 products since 2024, with an average size reduction of 16.7% per event.
Total events
6
Products tracked
5
Avg shrinkage
-16.7%
First detected
2024
2 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
Reddit·2025-03-20
12ct
10ct
Clif Bar
-16.7%12ct → 10ct
Reddit·2024-09-30
6ct
5ct
Energy Bar
-16.7%6ct → 5ct
Reddit·2024-07-09
24ct
20ct
Clif Bar - large box
-16.7%24ct → 20ct
Reddit·2024-06-27
18ct
15ct
Clif Bars
-16.7%18ct → 15ct
Reddit·2024-05-25
6ct
5ct
Clif Bars
-16.7%6ct → 5ct
Reddit·2024-08-03
18ct
15ct
Chocolate Chip CLIF Bar
-16.7%18ct → 15ct