Wall of Shame · Documented Brand
Colgate
Owned by Colgate-Palmolive. We've documented 5 shrinkflation events across 5 products since 2022, with an average size reduction of 31.4% per event.
Total events
5
Products tracked
5
Avg shrinkage
-31.4%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
View this product’s full scorecard →
Nbcwashington
Grocery Shrinkflation Is Worse Now Than in Any Other Period in Memory , Says Expert 3 Ways to Avoid It – NBC4 Washington
CNBC
Grocery 'shrinkflation' is worse now 'than in any other period in memory,' says expert—3 ways to avoid it - CNBC
“<a href="https://news.google.com/rss/articles/CBMicEFVX3lxTE0yemk1VTBlWjN0dllVdlFZeG9NekxtMlpfdk5QOUVjUWtYLUl2bVEydzN4MVRyZFNoRG96V0o5eUVoMmVhTmxQR003OW5ZeXp2bXNJM3VKcG56aFpXOFl6eVVSSnBlLU5Qemc2NGExVkrSAXZBVV95cUxQZUtLcWRPdkVMQ1UxMUZBcUdkUT…”
Biggest individual shrinks
Reddit·2023-04-17
24g
4g
Colgate toothpaste amenities
-83.3%24g → 4g
Reddit·2025-04-19
150ml
95ml
Colgate Regular
-36.7%150ml → 95ml
Reddit·2023-02-08
80ml
60ml
Colgate Max Fresh
-25.0%80ml → 60ml
nbcwashington.com·2023-04-27
5.1oz
4.8oz
Total Deep Clean toothpaste
-5.9%5.1oz → 4.8oz
Reddit·2022-10-30
5.1oz
4.8oz
Colgate Total
-5.9%5.1oz → 4.8oz