Wall of Shame · Documented Brand
Colgate
Owned by Colgate-Palmolive Company. We've documented 6 shrinkflation events across 6 products since 2022, with an average size reduction of 30.3% per event.
Total events
6
Products tracked
6
Avg shrinkage
-30.3%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2023-04-17
24g
4g
Colgate toothpaste amenities
-83.3%24g → 4g
Reddit·2025-04-19
150ml
95ml
Colgate Regular
-36.7%150ml → 95ml
Reddit·2023-02-15
100ml
75ml
Toothpaste
-25.0%100ml → 75ml
Reddit·2023-02-08
80ml
60ml
Colgate Max Fresh
-25.0%80ml → 60ml
No archiveTotal Deep Clean toothpasteColgate
5.1oz
4.8oz
Total Deep Clean toothpaste
-5.9%5.1oz → 4.8oz
Reddit·2022-10-30
5.1oz
4.8oz
Colgate Total
-5.9%5.1oz → 4.8oz