Wall of Shame · Documented Brand
Cottonelle
Owned by Kimberly-Clark. We've documented 9 shrinkflation events across 4 products since 2022, with an average size reduction of 11.6% per event.
Total events
9
Products tracked
4
Avg shrinkage
-11.6%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20262 events · most covered first
View this product’s full scorecard →
Nwfdailynews
Shrinkflation : Florida leaders warn of rise amid historic inflation
News-journalonline
Shrinkflation : Florida leaders warn of rise amid historic inflation
Gainesville
Shrinkflation : Florida leaders warn of rise amid historic inflation
Ocala
Shrinkflation : Florida leaders warn of rise amid historic inflation
Tallahassee
Shrinkflation : Florida leaders warn of rise amid historic inflation
Tcpalm
Shrinkflation : Florida leaders warn of rise amid historic inflation
Newschief
Shrinkflation : Florida leaders warn of rise amid historic inflation
Dailycommercial
Shrinkflation : Florida leaders warn of rise amid historic inflation
Palmbeachpost
Shrinkflation : Florida leaders warn of rise amid historic inflation
Jacksonville
Shrinkflation : Florida leaders warn of rise amid historic inflation
News-press
Shrinkflation : Florida leaders warn of rise amid historic inflation
Theledger
Shrinkflation : Florida leaders warn of rise amid historic inflation
+3 more sources
Biggest individual shrinks
Reddit·2025-01-19
325ct
244ct
Mega Rolls
-24.9%325ct → 244ct
wcfcourier.com·2022-03-08
312ct
239ct
Cottonelle Ultra Comfort
-23.4%312ct → 239ct
Reddit·2024-02-14
312ct
284ct
Ultra Clean Strong Toilet Paper
-9.0%312ct → 284ct
today.com·2022-05-06
340ct
312ct
Ultra Clean Care Toilet Paper
-8.2%340ct → 312ct
nwfdailynews.com·2022-06-14
340ct
312ct
Ultra Clean Care Toilet Paper
-8.2%340ct → 312ct
nbcdfw.com·2022-05-17
340ct
312ct
Ultra Clean Care Toilet Paper
-8.2%340ct → 312ct
nbcwashington.com·2022-06-08
340ct
312ct
Ultra Clean Care Toilet Paper
-8.2%340ct → 312ct
fox7austin.com·2022-03-18
284ct
268ct
Ultra Clean Strong Toilet Paper
-5.6%284ct → 268ct