Wall of Shame · Documented Brand
Dawn
Owned by Procter & Gamble. We've documented 12 shrinkflation events across 10 products since 2020, with an average size reduction of 10.8% per event.
Total events
12
Products tracked
10
Avg shrinkage
-10.8%
First detected
2020
7 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20266 events · most covered first
Biggest individual shrinks
Reddit·2025-05-18
1.34pt
1pt
Powerwash Spray
-25.4%1.34pt → 1pt
Reddit·2024-02-25
7.5fl oz
5.8fl oz
Dawn Dish Liquid
-22.7%7.5fl oz → 5.8fl oz
Reddit·2026-02-11
56fl oz
49.7fl oz
Dawn Platinum Refill
-11.3%56fl oz → 49.7fl oz
Reddit·2026-03-23
967ml
886ml
Dawn Platinum
-8.4%967ml → 886ml
Reddit·2023-03-05
19.4fl oz
18fl oz
Dawn dish soap
-7.2%19.4fl oz → 18fl oz
abc15.com·2022-07-22
7fl oz
6.5fl oz
Dawn Ultra Dish Soap
-7.1%7fl oz → 6.5fl oz
Reddit·2026-03-19
70fl oz
67fl oz
Dawn dish soap
-4.3%70fl oz → 67fl oz
Reddit·2022-06-19
34fl oz
32.7fl oz
Platinum Dish Soap
-3.8%34fl oz → 32.7fl oz
All Dawn products
Powerwash Spray
1 event-25.4%
Dawn Dish Liquid
1 event-22.7%
NewsDawn Dishwashing Liquid
1 event-13.3%
Dawn Platinum Refill
1 event-11.3%
Dawn Platinum
1 event-8.4%
NewsPlatinum Dish Soap
2 events-6.3%
No archiveDishwashing LiquidDawn
Dishwashing Liquid
1 event-12.5%
No archiveDawn dish soapDawn
Dawn dish soap
2 events-7.2%
No archiveDawn Ultra Dish SoapDawn
Dawn Ultra Dish Soap
1 event-7.1%
No archiveDawn dishwashing liquid mini bottleDawn
Dawn dishwashing liquid mini bottle
1 event-7.1%