Wall of Shame · Documented Brand
Domino's
Owned by Bain Capital. We've documented 16 shrinkflation events across 13 products since 2022, with an average size reduction of 21.5% per event.
Total events
16
Products tracked
13
Avg shrinkage
-21.5%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20266 events · most covered first
Biggest individual shrinks
Reddit·2022-09-18
12ct
6ct
14 inch Pizza
-50.0%12ct → 6ct
Reddit·2025-08-30
80g
52g
Value Pepperoni Pizza
-35.0%80g → 52g
Reddit·2022-01-11
10ct
8ct
Chicken Wings and Boneless Wings
-20.0%10ct → 8ct
businessinsider.com.au·2022-01-12
10ct
8ct
Wings Deal
-20.0%10ct → 8ct
moneytalksnews.com·2022-02-16
10ct
8ct
Boneless Wings
-20.0%10ct → 8ct
kcci.com·2022-06-20
10ct
8ct
Boneless Wings
-20.0%10ct → 8ct
wdef.com·2022-06-13
10ct
8ct
Dominos wings carryout deal
-20.0%10ct → 8ct
Reddit·2023-09-12
12in
10in
Medium Pizza
-16.7%12in → 10in
All Domino's products
14 inch Pizza
1 event-50.0%
Value Pepperoni Pizza
1 event-35.0%
NewsChicken Wings
1 event-25.0%
NewsBoneless Wings
4 events-20.0%
Chicken Wings and Boneless Wings
1 event-20.0%
Medium Pizza
1 event-16.7%
Premium Pure Cane Granulated Sugar
1 event-12.5%
Domino Sugar
1 event-12.5%
No archiveBoneless chicken wingsDomino's
Boneless chicken wings
1 event-20.0%
No archiveSugarDomino's
Sugar
1 event-20.0%
No archiveDominos wings carryout dealDomino's
Dominos wings carryout deal
1 event-20.0%
No archiveWings DealDomino's
Wings Deal
1 event-20.0%
No archiveGranulated Pure Cane Sugar Easy Baking TubDomino's
Granulated Pure Cane Sugar Easy Baking Tub
1 event-12.5%