Wall of Shame · Documented Brand
Dove
Owned by Unilever. We've documented 26 shrinkflation events across 20 products since 2021, with an average size reduction of 15.4% per event.
Total events
26
Products tracked
20
Avg shrinkage
-15.4%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20264 events · most covered first
Biggest individual shrinks
Reddit·2025-10-08
8.4oz
3.8oz
Deodorant Spray
-54.8%8.4oz → 3.8oz
Reddit·2025-09-25
4ct
3ct
Dove Ice Cream Bars
-25.0%4ct → 3ct
Reddit·2022-07-18
501ml
384ml
Tip to Toe Wash
-23.4%501ml → 384ml
Reddit·2024-08-06
4oz
3.17oz
Soap
-20.8%4oz → 3.17oz
Reddit·2022-10-13
250ml
200ml
Dove Men's Deodorant
-20.0%250ml → 200ml
Reddit·2025-07-12
250ml
200ml
Dove Men Care Deodorant
-20.0%250ml → 200ml
Reddit·2022-05-07
250ml
200ml
Dove Men's Deodorant
-20.0%250ml → 200ml
Reddit·2024-02-27
8.46oz
7.25oz
Dove Candy
-14.3%8.46oz → 7.25oz
All Dove products
Deodorant Spray
1 event-54.8%
Dove Ice Cream Bars
1 event-25.0%
Tip to Toe Wash
1 event-23.4%
Soap
1 event-20.8%
Dove Men's Deodorant
2 events-20.0%
Dove Men Care Deodorant
1 event-20.0%
NewsDove body wash
4 events-16.7%
Dove Candy
1 event-14.3%
Dove soap or body wash
1 event-11.8%
Dove Promises Chocolate
1 event-11.4%
Dove chocolate
2 events-11.4%
Hand Wash
1 event-11.1%
roll on
1 event-10.0%
Original Dove Bar
1 event-6.2%
Sensitive Skin Body Wash
1 event-4.2%
Refreshing Body Wash Cucumber & Green Tea
1 event-4.2%
Intensive Repair
1 event—
No archiveMen Deodorant multipackDove
Men Deodorant multipack
3 events-20.0%
No archiveBody WashDove
Body Wash
1 event-8.3%
No archiveAluminum-free deodorantDove
Aluminum-free deodorant
1 event-7.7%