Entenmann's

We've documented 2 shrinkflation events across 2 products since 2026, with an average size reduction of 9.5% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-9.5%

per event

First detected

2026

last update 2026-03-16

1 years of shrinking

Click a year · 2 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20262 events · most covered first

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entenmann’s donuts ARE shrinking… i feel betrayed 😭

Electrical-Draft5708

“i always buy these donuts at my work when they're bogo. i hang tags, so i noticed the upc changing on the boxes but didn't realize anything else changed. opened one this morning and thought the donuts were maybe squished... nope, they're ju…”

2026-03-05

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Little Bites

cadancer2

“As seen on TikTok: https://www.tiktok.com/t/ZThwxaneL/ Old package on the right, new package on the left. Shrinkflation and skimpflation all in the same packaging update. Still 20 pouches in the “value pack” but now the pack is only 1lb”

2026-03-16

Biggest individual shrinks

Top 2 of 2 events · best evidence first

All Entenmann's products

2 distinct products with documented changes