Wall of Shame · Documented Brand
Equate
We've documented 4 shrinkflation events across 4 products since 2022, with an average size reduction of 18.3% per event.
Total events
4
Products tracked
4
Avg shrinkage
-18.3%
First detected
2022
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20242 events · most covered first
Biggest individual shrinks
Reddit·2022-01-11
14fl oz
8fl oz
hand soap
-42.9%14fl oz → 8fl oz
Reddit·2024-04-09
14.2fl oz
12.5fl oz
Dandruff Shampoo
-12.0%14.2fl oz → 12.5fl oz
No archiveLiquid Hand SoapEquate
56fl oz
50fl oz
Liquid Hand Soap
-10.7%56fl oz → 50fl oz
No archiveShampoo/ConditionerEquate
13fl oz
12fl oz
Shampoo/Conditioner
-7.7%13fl oz → 12fl oz