Wall of Shame · Documented Brand
Great Value
Owned by Walmart. We've documented 23 shrinkflation events across 23 products since 2022, with an average size reduction of 23.5% per event.
Total events
23
Products tracked
23
Avg shrinkage
-23.5%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks

Reddit·2022-03-13
12ct
4ct
Coffee Filter
-66.7%12ct → 4ct

Reddit·2023-10-17
5L
2.84L
Canola / Vegetable Oil
-43.2%5L → 2.84L

Reddit·2025-04-07
534g
369g
Disinfecting Wipes
-30.9%534g → 369g

Reddit·2024-11-10
128fl oz
89fl oz
Orange Juice
-30.5%128fl oz → 89fl oz

Reddit·2024-03-21
2.37L
1.77L
ice cream
-25.3%2.37L → 1.77L

Reddit·2025-12-11
16oz
12oz
peas
-25.0%16oz → 12oz

Reddit·2025-07-06
1.25oz
1oz
Taco Seasoning
-20.0%1.25oz → 1oz

Reddit·2024-06-16
20ct
16ct
Flour Tortillas
-20.0%20ct → 16ct
All Great Value products

Coffee Filter
1 event-66.7%

Canola / Vegetable Oil
1 event-43.2%

Disinfecting Wipes
1 event-30.9%
NewsOrange Juice
1 event-30.5%

ice cream
1 event-25.3%

peas
1 event-25.0%

Flour Tortillas
1 event-20.0%

Taco Seasoning
1 event-20.0%

Taco Shells
1 event-19.8%

Spinach
1 event-16.7%

aluminum foil
1 event-16.7%

Ultra Strong Toilet Paper
1 event-15.4%

Carolina Reaper Blend Shredded Cheese
1 event-12.5%

Almonds
1 event-12.5%

chicken
1 event-12.5%

Cocoa Roasted Almonds
1 event-12.5%

Sliced Provolone
1 event-9.5%

Zip Lock Bags
1 event-6.3%

Toilet Paper
1 event-2.0%
No archiveSardines in WaterGreat Value
Sardines in Water
1 event-50.0%
No archiveSardines in WaterGreat Value
Sardines in Water
1 event-50.0%
No archivePaper TowelsGreat Value
Paper Towels
1 event-28.6%
No archiveClassic Roast Ground CoffeeGreat Value
Classic Roast Ground Coffee
1 event-15.0%
