Wall of Shame · Documented Brand
Herbal Essences
Owned by Clairol. We've documented 4 shrinkflation events across 1 products since 2024, with an average size reduction of 31.3% per event.
Total events
4
Products tracked
1
Avg shrinkage
-31.3%
First detected
2024
1 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20244 events · most covered first
Biggest individual shrinks
ibtimes.co.uk·2024-10-10
400ml
275ml
Herbal Essences Shampoo/Conditioner
-31.3%400ml → 275ml
ibtimes.co.uk·2024-10-10
400ml
275ml
Herbal Essences Shampoo/Conditioner
-31.3%400ml → 275ml
ibtimes.co.uk·2024-10-10
400ml
275ml
Herbal Essences Shampoo/Conditioner
-31.3%400ml → 275ml
ibtimes.co.uk·2024-10-10
400ml
275ml
Herbal Essences Shampoo/Conditioner
-31.3%400ml → 275ml