Wall of Shame · Documented Brand
Keebler
Owned by Ferrero Group. We've documented 6 shrinkflation events across 3 products since 2022, with an average size reduction of 14.7% per event.
Total events
6
Products tracked
3
Avg shrinkage
-14.7%
First detected
2022
1 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20226 events · most covered first
View this product’s full scorecard →
Koaa
More shrinkflation : Toilet paper , soap , cookies this time
Kztv10
More shrinkflation : Toilet paper , soap , cookies this time
Abcactionnews
More shrinkflation : Toilet paper , soap , cookies this time
Wtxl
More shrinkflation : toilet paper , soap , cookies this time
Kbzk
More shrinkflation : toilet paper , soap , cookies this time
Kxlf
More shrinkflation : toilet paper , soap , cookies this time
Wtvr
More shrinkflation : toilet paper , soap , cookies this time
Kxxv
More shrinkflation : toilet paper , soap , cookies this time
Wkbw
More shrinkflation : toilet paper , soap , cookies this time
Wtkr
More shrinkflation : toilet paper , soap , cookies this time
10news
More shrinkflation : toilet paper , soap , cookies this time
Biggest individual shrinks
Reddit·2022-02-15
14.2oz
12oz
Vienna Fingers
-15.5%14.2oz → 12oz
Reddit·2022-06-26
17.2oz
14.6oz
Chips Deluxe M&M's Milk Chocolate
-15.1%17.2oz → 14.6oz
koaa.com·2022-03-30
17.2oz
14.6oz
Chips Deluxe M&M's Milk Chocolate
-15.1%17.2oz → 14.6oz
wccbcharlotte.com·2022-04-08
17.2oz
14.6oz
Chips Deluxe M&M's Milk Chocolate
-15.1%17.2oz → 14.6oz
thv11.com·2022-04-01
11.3oz
9.75oz
Chips Deluxe Cookies
-13.7%11.3oz → 9.75oz
patch.com·2022-06-08
11.3oz
9.75oz
Chips Deluxe Cookies
-13.7%11.3oz → 9.75oz