Wall of Shame · Documented Brand
Kettle
We've documented 6 shrinkflation events across 4 products since 2022, with an average size reduction of 26.3% per event.
Total events
6
Products tracked
4
Avg shrinkage
-26.3%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20262 events · most covered first
Biggest individual shrinks
Source·2026-04-12
14oz
8oz
Kettle Chips
-42.9%14oz → 8oz
Reddit·2025-05-15
7.5oz
5oz
Kettle Chips
-33.3%7.5oz → 5oz
Reddit·2023-04-11
7.5oz
5oz
Kettle Brand Chips
-33.3%7.5oz → 5oz
Reddit·2024-02-23
400g
300g
Kettle Chilli Share Bag
-25.0%400g → 300g
Reddit·2022-10-08
150g
130g
Kettle Chips
-13.3%150g → 130g
Reddit·2023-02-13
220g
198g
Kettle Chips
-10.0%220g → 198g
Source·2026-04-05
8oz
14oz
Kettle Chips
75.0%8oz → 14oz