Wall of Shame · Documented Brand
Kraft
Owned by Kraft Heinz. We've documented 28 shrinkflation events across 21 products since 2022, with an average size reduction of 14.0% per event.
Total events
28
Products tracked
21
Avg shrinkage
-14.0%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2024-05-25
22fl oz
12fl oz
Buffalo Style Mayonnaise Dressing
-45.5%22fl oz → 12fl oz
Reddit·2024-03-04
225g
175g
Kraft Dinner (Macaroni and Cheese)
-22.2%225g → 175g
Reddit·2025-11-02
14oz
11oz
caramels
-21.4%14oz → 11oz
Reddit·2024-04-06
250ml
200ml
Kraft Salad Dressing
-20.0%250ml → 200ml
Reddit·2023-09-05
200g
175g
Kraft Dinner Three Cheese
-12.5%200g → 175g
Reddit·2024-04-11
425ml
375ml
Calorie-Wise Greek Feta & Oregano Dressing
-11.8%425ml → 375ml
Reddit·2025-01-30
225g
200g
Kraft Dinner
-11.1%225g → 200g
Reddit·2025-01-22
225g
200g
Kraft Dinner
-11.1%225g → 200g
All Kraft products
Kraft Dinner (Macaroni and Cheese)
1 event-22.2%
caramels
1 event-21.4%
Kraft Salad Dressing
1 event-20.0%
Kraft Dinner Three Cheese
1 event-12.5%
Calorie-Wise Greek Feta & Oregano Dressing
1 event-11.8%
NewsMac and Cheese (Kraft Dinner)
1 event-11.1%
Kraft Dinner
1 event-11.1%
Kraft Dinner (KD)
1 event-11.1%
Kraft Dinner
1 event-11.1%
Salad Dressing
6 events-10.5%
Ranch
1 event-10.3%
Cheese Slices
3 events-8.3%
Classico sauce
1 event-7.7%
Lunchables
1 event-5.9%
No archiveBuffalo Style Mayonnaise DressingKraft
Buffalo Style Mayonnaise Dressing
1 event-45.5%
No archiveHeinz ketchupKraft
Heinz ketchup
1 event-30.0%
No archiveMac and CheeseKraft
Mac and Cheese
1 event-29.8%
No archiveOre-Ida Frozen PotatoesKraft
Ore-Ida Frozen Potatoes
1 event-12.5%
No archiveShreddiesKraft
Shreddies
1 event-12.5%
No archiveShreddies cerealKraft
Shreddies cereal
1 event-10.5%
No archiveKraft Mac and CheeseKraft
Kraft Mac and Cheese
1 event-8.7%