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Brands/L'Oreal

Wall of Shame · Documented Brand

L'Oreal

Owned by TETHYS. We've documented 5 shrinkflation events across 5 products since 2021, with an average size reduction of 23.1% per event.

Total events

5

documented shrinkflations

Products tracked

5

in our catalog

Avg shrinkage

-23.1%

per event

First detected

2021

last update 2025-01-26

5 years of shrinking

Click a year · 5 unique events total

0

22

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20251 event · most covered first

View this product’s full scorecard →

L’Oreal Hair Care 8.5 to 6.8oz

“I’ve been using L’Oreal Ever Pure for almost a decade. It was always on the higher end of grocery store shampoo and it has held at $9.99 for a while now. L’Oreal solution is to shrink the bottle. I saw this on several of the Ever Pure produ…”

2025-01-26↗ open

Biggest individual shrinks

Top 5 of 5 events · best evidence first

L'Oreal Elvive shampoo — 400ml to 250ml

mirror.co.uk·2023-04-08

-37.5%400ml → 250ml

News ↗2023-04-08

L'Oreal Night Cream — 2.55oz to 1.7oz

Reddit·2023-10-11

-33.3%2.55oz → 1.7oz

Reddit ↗2023-10-11

L'Oreal Elvive Conditioner — 385ml to 300ml

Reddit·2021-09-04

Elvive Conditioner

-22.1%385ml → 300ml

Reddit ↗2021-09-04

L'Oreal Ever Pure Shampoo — 8.5fl oz to 6.8fl oz

Reddit·2025-01-26

Ever Pure Shampoo

-20.0%8.5fl oz → 6.8fl oz

Reddit ↗2025-01-26

L'Oreal L'Oreal (unspecified product) — 385ml to 375ml

Reddit·2024-12-06

L'Oreal (unspecified product)

-2.6%385ml → 375ml

Reddit ↗2024-12-06

All L'Oreal products

5 distinct products with documented changes

L'Oreal Night Cream package

L'Oreal Elvive Conditioner package

Elvive Conditioner

L'Oreal Ever Pure Shampoo package

Ever Pure Shampoo

No archiveElvive shampooL'Oreal

No archiveL'Oreal (unspecified product)L'Oreal

L'Oreal (unspecified product)