Wall of Shame · Documented Brand
Lindt
Owned by Lindt & Sprüngli. We've documented 7 shrinkflation events across 6 products since 2022, with an average size reduction of 19.0% per event.
Total events
7
Products tracked
6
Avg shrinkage
-19.0%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2023-01-17
2.8oz
1.7oz
100% Dark Chocolate Bar
-39.3%2.8oz → 1.7oz
mirror.co.uk·2022-08-25
50g
37g
Lindt Lindor Milk Truffles
-26.0%50g → 37g
harwichandmanningtreestandard.co.uk·2026-03-20
200g
150g
Lindor Truffles Easter Bunny
-25.0%200g → 150g
connexionfrance.com·2022-12-11
30ct
24ct
Pyrénéens Lindt chocolates
-20.0%30ct → 24ct
perthnow.com.au·2024-12-05
433g
396g
Limited Edition Champagne Gala Box
-8.5%433g → 396g
theguardian.com·2024-12-04
433g
396g
Limited Edition Champagne Gala Box
-8.5%433g → 396g
perthnow.com.au·2024-12-05
414g
390g
Christmas Medley Bag
-5.8%414g → 390g
All Lindt products
100% Dark Chocolate Bar
1 event-39.3%
No archiveLindt Lindor Milk TrufflesLindt
Lindt Lindor Milk Truffles
1 event-26.0%
No archiveLindor Truffles Easter BunnyLindt
Lindor Truffles Easter Bunny
1 event-25.0%
No archivePyrénéens Lindt chocolatesLindt
Pyrénéens Lindt chocolates
1 event-20.0%
No archiveLimited Edition Champagne Gala BoxLindt
Limited Edition Champagne Gala Box
2 events-8.5%
No archiveChristmas Medley BagLindt
Christmas Medley Bag
1 event-5.8%