Wall of Shame · Documented Brand
Lurpak
Owned by Arla Foods. We've documented 8 shrinkflation events across 2 products since 2023, with an average size reduction of 15.3% per event.
Total events
8
Products tracked
2
Avg shrinkage
-15.3%
First detected
2023
2 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20242 events · most covered first
Biggest individual shrinks
Reddit·2023-06-28
500g
400g
Lurpak butter
-20.0%500g → 400g
Reddit·2023-07-13
250g
200g
Butter 250g
-20.0%250g → 200g
walesonline.co.uk·2023-05-30
250g
200g
Butter 250g
-20.0%250g → 200g
metro.co.uk·2023-05-31
250g
200g
Butter 250g
-20.0%250g → 200g
huffingtonpost.co.uk·2023-05-31
250g
200g
Butter 250g
-20.0%250g → 200g
Reddit·2024-05-20
250g
225g
Butter 250g
-10.0%250g → 225g
Reddit·2024-05-11
400g
375g
Lurpak butter
-6.3%400g → 375g
Reddit·2023-07-30
400g
375g
Lurpak butter
-6.3%400g → 375g