Wall of Shame · Documented Brand
Maxwell House
Owned by Kraft Foods Group. We've documented 5 shrinkflation events across 4 products since 2024, with an average size reduction of 8.6% per event.
Total events
5
Products tracked
4
Avg shrinkage
-8.6%
First detected
2024
2 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20253 events · most covered first
Biggest individual shrinks
Reddit·2025-09-13
12ct
10ct
Keurig coffee pods
-16.7%12ct → 10ct
No archiveColombian Coffee (Small)Maxwell House
10oz
9oz
Colombian Coffee (Small)
-10.0%10oz → 9oz
Reddit·2025-12-31
925g
864g
Wake Up Roast
-6.6%925g → 864g
Reddit·2025-03-05
10.5oz
9.9oz
Coffee
-5.7%10.5oz → 9.9oz
Reddit·2024-08-03
30.65oz
29.4oz
Wake Up Roast
-4.1%30.65oz → 29.4oz