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Brands/Milka

Wall of Shame · Documented Brand

Milka

Owned by Mondelez International. We've documented 6 shrinkflation events across 6 products since 2024, with an average size reduction of 13.3% per event.

Total events

6

documented shrinkflations

Products tracked

6

in our catalog

Avg shrinkage

-13.3%

per event

First detected

2024

last update 2026-03-20

3 years of shrinking

Click a year · 6 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20263 events · most covered first

View this product’s full scorecard →

Nobody buying this Milka chocolate in germany anymore. It just won the Worst Shrinkflation 2025-Award.

“This is a pretty famous chocolate brand in germany with lots and lots of different flavors. Germans did not take kindly to them breaking the decade-long "always been 100grams" package and making it 90g. While also raising the regular price”

2026-01-22↗ open

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Milka less MMMax than usual.

CarpenterAlarming781

“Milka MMMax bars are usually 300g. However, I noticed some tablets felt noticeably lighter this time, so I checked the weights. The Strawberry Cheesecake version is still 300g, but the Peanut Caramel is 276g and the Hazelnut is down to 250g…”

2026-02-28↗ open

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Confectionery Production

Mondelez faces legal action over German Milka bar ‘shrinkflation’ claims - Confectionery Production

“<a href="https://news.google.com/rss/articles/CBMivwFBVV95cUxPV1FHbXJHQTV0ODdESkhEaW9oRktIaExTZkh6cjJWOFFHakNFVUtTNHBBekxGcGtGclExYks5UkhJd2ZzbEczYlp0djdhRWpKRzBUNUdHUG5kaFBQS1VSXzVMelNOa0FvZ3BQWkpDN2xpY2t5X3Z6RWdDNnp1WGNwcWhpdWxTTDFJVHNmYX…”

2025-09-02↗ open

Biggest individual shrinks

Top 6 of 6 events · best evidence first

Milka Milka chocolates — 6ct to 5ct

Reddit·2024-01-26

Milka chocolates

-16.7%6ct → 5ct

Reddit ↗2024-01-26

Milka MMMax Hazelnut — 300g to 250g

Reddit·2026-02-28

-16.7%300g → 250g

Reddit ↗2026-02-28

Milka Wafers — 180g to 150g

Reddit·2025-03-08

-16.7%180g → 150g

Reddit ↗2025-03-08

Milka Milka Chocolate — 100g to 90g

Reddit·2026-01-22

Milka Chocolate

-10.0%100g → 90g

Reddit ↗2026-01-22

Milka Milka bar — 100g to 90g

Confectionery Production·2025-09-02

-10.0%100g → 90g

News ↗2026-03-20

Milka Milka chocolate bar — 100g to 90g

vol.at·2025-12-17

Milka chocolate bar

-10.0%100g → 90g

News ↗2025-01-01

All Milka products

6 distinct products with documented changes

Milka Milka chocolates package

Milka chocolates

Milka Wafers package

Milka MMMax Hazelnut package

Milka Milka Chocolate package

Milka Chocolate

No archiveMilka barMilka

No archiveMilka chocolate barMilka

Milka chocolate bar