Wall of Shame · Documented Brand
Milka
Owned by Mondelez International. We've documented 4 shrinkflation events across 4 products since 2024, with an average size reduction of 15.0% per event.
Total events
4
Products tracked
4
Avg shrinkage
-15.0%
First detected
2024
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20262 events · most covered first





