Wall of Shame · Documented Brand

Mio

We've documented 3 shrinkflation events across 3 products since 2024, with an average size reduction of 31.0% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-31.0%

per event

First detected

2024

last update 2024-07-09

1 years of shrinking

Click a year · 4 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20244 events · most covered first

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Mio water enhancer

doesntlikeyourcat

“Bought a couple weeks apart in Canada. Same price, same bottle. Only 2/3 of the servings.”

2024-01-15

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MiO Sport

adam_fuentes

“Orange was bought in 2023, green was bought in 2024. Same size bottles, one states is good for 18 servings, the other states only 11 servings.”

2024-07-09

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Mio has made a change!

navylostboy

“Went from 24 servings to 19 servings. Same 1.62 oz and same price. Just 5 less servings.”

2024-06-14

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Biggest individual shrinks

Top 4 of 4 events · best evidence first

-38.9%18servings → 11servings

All Mio products

3 distinct products with documented changes