Wall of Shame · Documented Brand
Mondelez
Owned by Capital Group Companies. We've documented 13 shrinkflation events across 13 products since 2022, with an average size reduction of 14.2% per event.
Total events
13
Products tracked
13
Avg shrinkage
-14.2%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20263 events · most covered first
Biggest individual shrinks
wdsu.com·2022-06-08
100g
75g
Toblerone
-25.0%100g → 75g
Reddit·2025-03-26
9ct
7ct
Poor
-22.2%9ct → 7ct
The Cool Down·2025-12-21
10ct
8ct
Oreo Double Stuf King Size
-20.0%10ct → 8ct
Reddit·2024-02-13
185g
150g
Sour Patch Kids
-18.9%185g → 150g
omaha.com·2022-06-08
49g
40g
Cadbury Dairy Milk
-18.4%49g → 40g
Reddit·2024-05-29
6ct
5ct
Clif Bar
-16.7%6ct → 5ct
Confectionery Production·2025-09-02
100g
90g
Milka bar
-10.0%100g → 90g
vol.at·2025-12-17
100g
90g
Milka chocolate bar
-10.0%100g → 90g
All Mondelez products
Poor
1 event-22.2%
Sour Patch Kids
1 event-18.9%
Clif Bar
1 event-16.7%
NewsOreos
1 event-5.9%
No archiveTobleroneMondelez
Toblerone
1 event-25.0%
No archiveOreo Double Stuf King SizeMondelez
Oreo Double Stuf King Size
1 event-20.0%
No archiveCadbury Dairy MilkMondelez
Cadbury Dairy Milk
1 event-18.4%
No archiveWheat ThinsMondelez
Wheat Thins
1 event-12.5%
No archiveMilka barMondelez
Milka bar
1 event-10.0%
No archiveCadbury Dairy Milk sharing barMondelez
Cadbury Dairy Milk sharing bar
1 event-10.0%
No archiveMilka chocolate barMondelez
Milka chocolate bar
1 event-10.0%
No archiveCadbury Dairy MilkMondelez
Cadbury Dairy Milk
1 event-10.0%
No archiveOreo cookiesMondelez
Oreo cookies
1 event-5.3%