Wall of Shame · Documented Brand
Monster
We've documented 2 shrinkflation events across 1 products since 2021, with an average size reduction of 25.0% per event.
Total events
2
Products tracked
1
Avg shrinkage
-25.0%
First detected
2021
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20231 event · most covered first
View this product’s full scorecard →
I
Monster pushing 12 oz cans... 25% less product for a mere 8% discount
I
Walmart by me dropped all their 16oz Monsters, and started offering these tiny 12oz ones for the same price
Self
6 pack monsters going from 16oz to 12oz???
“so, i bought a 6 pack of monsters and a can of NOS from my local Walgreen's and when i saw the monsters they looked oddly smaller than the NOS, i looked closer at the can and i saw that it was smaller by a whole 4 OUNCES?? the last time a b…”
I
Monster going from 16 ounce to 12 ounce, right next to each other on shelf
I
Not Monster too!! Same price, different can, went from 16 OZ to 12 OZ
I
Monster coming in with some scary 25% shrinkflation. Shrink so hard, they had to change the entire packaging for the size of the new can at the same price.
