Wall of Shame · Documented Brand
Nestle
Owned by Nestlé. We've documented 49 shrinkflation events across 43 products since 2022, with an average size reduction of 17.2% per event.
Total events
49
Products tracked
43
Avg shrinkage
-17.2%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20267 events · most covered first
View this product’s full scorecard →
Nwfdailynews
Shrinkflation : Florida leaders warn of rise amid historic inflation
News-journalonline
Shrinkflation : Florida leaders warn of rise amid historic inflation
Gainesville
Shrinkflation : Florida leaders warn of rise amid historic inflation
Ocala
Shrinkflation : Florida leaders warn of rise amid historic inflation
Tallahassee
Shrinkflation : Florida leaders warn of rise amid historic inflation
Tcpalm
Shrinkflation : Florida leaders warn of rise amid historic inflation
Newschief
Shrinkflation : Florida leaders warn of rise amid historic inflation
Dailycommercial
Shrinkflation : Florida leaders warn of rise amid historic inflation
Palmbeachpost
Shrinkflation : Florida leaders warn of rise amid historic inflation
Jacksonville
Shrinkflation : Florida leaders warn of rise amid historic inflation
News-press
Shrinkflation : Florida leaders warn of rise amid historic inflation
Theledger
Shrinkflation : Florida leaders warn of rise amid historic inflation
+3 more sources
Biggest individual shrinks
Reddit·2024-01-15
8ct
5ct
Instant Coffee
-37.5%8ct → 5ct
Reddit·2025-07-18
8ct
5ct
Nescafé Sachets
-37.5%8ct → 5ct
Reddit·2023-11-27
300g
200g
After Eights
-33.3%300g → 200g
Reddit·2026-04-06
6ct
4ct
Butterfinger Share Pack
-33.3%6ct → 4ct
Reddit·2023-07-11
450g
325g
powdered milk
-27.8%450g → 325g
Reddit·2023-06-18
200g
150g
Gold Blend
-25.0%200g → 150g
Reddit·2023-05-03
500g
375g
Gofree Gluten Free Corn Flakes
-25.0%500g → 375g
Reddit·2025-07-18
290g
225g
Baking Chocolate
-22.4%290g → 225g
All Nestle products
Instant Coffee
1 event-37.5%
Nescafé Sachets
1 event-37.5%
After Eights
1 event-33.3%
powdered milk
1 event-27.8%
Gofree Gluten Free Corn Flakes
1 event-25.0%
NewsQuality Street tub
1 event-23.1%
Baking Chocolate
1 event-22.4%
NewsDairy Box (small cartons)
1 event-20.0%
Milo Cereal
1 event-17.1%
Nescafe Instant Coffee
1 event-16.7%
Mr. Big
1 event-16.7%
Coffee Crisp
1 event-16.0%
Nestle Quick
1 event-15.4%
Nirvana
1 event-14.3%
Coffee
1 event-14.3%
NewsCoffee
3 events-10.0%
Nescau
1 event-10.0%
Coffee Crisp Snack Size Multi Pack
1 event-8.3%
Nesquik Chocolate Milk Powder
1 event-7.8%
NewsGuigoz Infant Formula
1 event-7.8%
Nescafé Instant Coffee
1 event-5.0%
No archiveQuality StreetNestle
Quality Street
1 event-51.1%
No archiveRosesNestle
Roses
1 event-50.0%
No archiveButterfinger Share PackNestle
Butterfinger Share Pack
1 event-33.3%
No archiveMaggiNestle
Maggi
1 event-31.3%