Wall of Shame · Documented Brand
O'Keeffe's
We've documented 2 shrinkflation events across 2 products since 2025, with an average size reduction of 20.7% per event.
Total events
2
Products tracked
2
Avg shrinkage
-20.7%
First detected
2025
2 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
