Wall of Shame · Documented Brand
Post
Owned by Post Holdings. We've documented 4 shrinkflation events across 4 products since 2022, with an average size reduction of 13.3% per event.
Total events
4
Products tracked
4
Avg shrinkage
-13.3%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20262 events · most covered first
Biggest individual shrinks
Tasting Table·2025-04-12
23oz
18oz
Honey Bunches of Oats Family Size
-21.7%23oz → 18oz
wccbcharlotte.com·2022-10-14
23oz
18oz
Honey Bunches of Oats
-21.7%23oz → 18oz
Reddit·2022-01-21
20.5oz
19.5oz
Family Size Cereal
-4.9%20.5oz → 19.5oz
union-bulletin.com·2022-08-07
20.5oz
19.5oz
Cocoa Pebbles family size
-4.9%20.5oz → 19.5oz