Wall of Shame · Documented Brand
Pure Leaf
Owned by PepsiCo. We've documented 3 shrinkflation events across 3 products since 2024, with an average size reduction of 8.4% per event.
Total events
3
Products tracked
3
Avg shrinkage
-8.4%
First detected
2024
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
