Wall of Shame · Documented Brand
Purina
Owned by Nestlé. We've documented 6 shrinkflation events across 6 products since 2022, with an average size reduction of 13.8% per event.
Total events
6
Products tracked
6
Avg shrinkage
-13.8%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2026-02-02
32lb
25lb
dog food
-21.9%32lb → 25lb
Reddit·2024-07-03
20lb
16.5lb
Purina dog food
-17.5%20lb → 16.5lb
Reddit·2025-01-11
18lb
15lb
Dog food
-16.7%18lb → 15lb
Reddit·2025-11-17
3oz
2.65oz
Veterinary Supplement
-11.7%3oz → 2.65oz
Reddit·2024-09-09
18lb
16.5lb
Purina Dental Dog Food
-8.3%18lb → 16.5lb
nhregister.com·2022-06-08
22lb
20.5lb
Purina Dog Chow
-6.8%22lb → 20.5lb