Wall of Shame · Documented Brand
Quaker
Owned by PepsiCo. We've documented 11 shrinkflation events across 10 products since 2021, with an average size reduction of 17.2% per event.
Total events
11
Products tracked
10
Avg shrinkage
-17.2%
First detected
2021
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20252 events · most covered first
Biggest individual shrinks
Reddit·2025-04-10
12ct
6ct
Instant Oatmeal Original
-50.0%12ct → 6ct
Reddit·2022-03-11
10ct
8ct
Flavored Oat Packets
-20.0%10ct → 8ct
Reddit·2023-01-21
10ct
8ct
Quaker Oats Granola Bars
-20.0%10ct → 8ct
fox26houston.com·2022-09-13
10ct
8ct
Flavored Oat Packets
-20.0%10ct → 8ct
Reddit·2024-02-11
12ct
10ct
Instant Grits Variety Pack
-16.7%12ct → 10ct
Reddit·2021-09-11
28oz
24.1oz
Simple Granola
-13.9%28oz → 24.1oz
theweek.com·2022-12-05
12.5oz
11.4oz
Cap'n Crunch Peanut Butter Cereal
-8.8%12.5oz → 11.4oz
wsiu.org·2023-05-30
12.5oz
11.4oz
Cap'n Crunch peanut butter cereal
-8.8%12.5oz → 11.4oz
All Quaker products
Instant Oatmeal Original
1 event-50.0%
Flavored Oat Packets
2 events-20.0%
Quaker Oats Granola Bars
1 event-20.0%
Instant Grits Variety Pack
1 event-16.7%
Simple Granola
1 event-13.9%
No archiveQuaker OatsQuaker
Quaker Oats
1 event-12.9%
No archiveCap'n Crunch peanut butter cerealQuaker
Cap'n Crunch peanut butter cereal
1 event-8.8%
No archiveCap'n Crunch Peanut Butter CerealQuaker
Cap'n Crunch Peanut Butter Cereal
1 event-8.8%
No archivePeanut Butter Crunch cerealQuaker
Peanut Butter Crunch cereal
1 event-8.8%
No archiveCap'n Crunch Peanut Butter CerealQuaker
Cap'n Crunch Peanut Butter Cereal
1 event-8.8%