Wall of Shame · Documented Brand
Quality Street
Owned by Nestlé. We've documented 8 shrinkflation events across 4 products since 2023, with an average size reduction of 24.5% per event.
Total events
8
Products tracked
4
Avg shrinkage
-24.5%
First detected
2023
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20263 events · most covered first
Biggest individual shrinks

walesonline.co.uk·2023-11-25
2.5kg
0.6kg
Quality Street Tin
-76.0%2.5kg → 0.6kg

derbytelegraph.co.uk·2023-12-07
1000g
600g
Quality Street
-40.0%1000g → 600g

dailymail.co.uk·2022-12-10
1000g
600g
Quality Street Chocolates Tin
-40.0%1000g → 600g

The Times·2025-10-28
600g
550g
Quality Street tub
-8.3%600g → 550g

The Times·2025-10-28
600g
550g
Quality Street tub
-8.3%600g → 550g

The Times·2025-10-28
600g
550g
Quality Street tub
-8.3%600g → 550g

dailyrecord.co.uk·2023-09-27
650g
600g
Quality Street tub
-7.7%650g → 600g
andoveradvertiser.co.uk·2023-09-27
650g
600g
Quality Street tub
-7.7%650g → 600g