Brands/Quilted Northern

Wall of Shame · Documented Brand

Quilted Northern

We've documented 4 shrinkflation events across 4 products since 2023, with an average size reduction of 9.9% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-9.9%

per event

First detected

2023

last update 2026-05-10

4 years of shrinking

Click a year · 4 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20261 event · most covered first

View this product’s full scorecard →

I can feel the weight change

SquirrelSE

“Toilet paper on subscription so I can’t find a record of which month the sheets per rolled charged, but picking up the box “18 mega rolls” I could feel how much lighter the box is. Old box is 295 sheets per roll, new box is 255 sheets per r…”

2026-05-10

Biggest individual shrinks

Top 4 of 4 events · best evidence first

Reddit·2026-05-10

295sheets per roll

255sheets per roll

Toilet Paper Mega Rolls

-13.6%295sheets per roll → 255sheets per roll

Reddit ↗2026-05-10

No archiveUltra PlushQuilted Northern

284sheets

255sheets

Ultra Plush

-10.2%284sheets → 255sheets

Ultra Soft and Strong Toilet Paper

Toilet Paper 32 rolls

-5.6%915.3sq ft → 864.1sq ft

Reddit ↗2023-04-24

All Quilted Northern products

4 distinct products with documented changes

Ultra Soft and Strong Toilet Paper

1 event-10.1%

Toilet Paper 32 rolls

1 event-5.6%

No archiveToilet Paper Mega RollsQuilted Northern

Toilet Paper Mega Rolls

1 event-13.6%

No archiveUltra PlushQuilted Northern

Ultra Plush

1 event-10.2%