Brands/Raisin Bran

Wall of Shame · Documented Brand

Raisin Bran

Owned by WK Kellogg Co. We've documented 3 shrinkflation events across 1 products since 2024, with an average size reduction of 8.6% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-8.6%

per event

First detected

2024

last update 2025-08-13

2 years of shrinking

Click a year · 3 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20251 event · most covered first

View this product’s full scorecard →

Raisin Bran used to be 15.4 oz now 13.8 oz

Bibininini

“The classic ‘New Look’ tactic but the box is just smaller/narrower.”

2025-08-13

Biggest individual shrinks

Top 3 of 3 events · best evidence first

-12.7%16.6oz → 14.5oz

-10.4%15.4oz → 13.8oz

All Raisin Bran products

1 distinct products with documented changes

Raisin Bran

3 events-12.7%

Brands/Raisin Bran

Wall of Shame · Documented Brand

Raisin Bran

Owned by WK Kellogg Co. We've documented 3 shrinkflation events across 1 products since 2024, with an average size reduction of 8.6% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-8.6%

per event

First detected

2024

last update 2025-08-13

2 years of shrinking

Click a year · 3 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20251 event · most covered first