Wall of Shame · Documented Brand
Royal Canin
Owned by Mars. We've documented 5 shrinkflation events across 3 products since 2020, with an average size reduction of 13.3% per event.
Total events
5
Products tracked
3
Avg shrinkage
-13.3%
First detected
2020
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20232 events · most covered first
Biggest individual shrinks
Reddit·2023-06-18
35lb
30lb
Puppy Large
-14.3%35lb → 30lb
Reddit·2023-10-20
7lb
6lb
Feline Health Nutrition Fit and Active Dry Adult Cat Food
-14.3%7lb → 6lb
Reddit·2020-11-17
5.9oz
5.1oz
Cat food
-13.6%5.9oz → 5.1oz
Reddit·2022-05-14
5.8oz
5.1oz
Cat food
-12.1%5.8oz → 5.1oz
Reddit·2021-10-23
5.8oz
5.1oz
Cat food
-12.1%5.8oz → 5.1oz