Wall of Shame · Documented Brand
Sainsbury's
Owned by J Sainsbury. We've documented 5 shrinkflation events across 5 products since 2023, with an average size reduction of 25.7% per event.
Total events
5
Products tracked
5
Avg shrinkage
-25.7%
First detected
2023
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20252 events · most covered first
View this product’s full scorecard →
lovemoney.com
Opinion: shrinkflation is by far the biggest rip-off you’ll face at the supermarket - lovemoney.com
“<a href="https://news.google.com/rss/articles/CBMijAFBVV95cUxORWdMNURYczFDaDhkU1BuWGR0MEtmaHJiVnlKQ21kT1BLVWxjd1FrY1hiel85MGxQalBrUTZpUVhIZmxEVzczdkFabjFTSmtmU1dQeFdhYktZdEZ5WEVjbUJNSHdBdTJSZFc2RVM1M3BKMFViakphZ0V2RUxDc3hIcjVYdEdidUVDbkZaT9…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxNeTEyM1ZsNEUtckw5NTJzcmJFRzUwVFM5aDdIWEpVVTFZajlTTm9Kam9BeHUyR0FPZE1FNWlLaW01RWIwSWxXSXNDNTZGZEpyWXVkVk9oaDZySkRrcnBwZkVoVlh3dUc3RkdGVENiaUJhcmNrdXRkVUVhUHUyMVlfeTRuTlBvVEsyM2hmRH…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxQZ1hXWXhsZ01JelZYWlo1bW5ZM01ZV3luaGRHZWpYNnBTc08tVUtyZE43VUkzbmdZQk1fOG95Tmk0RGRvR1pqMC1wOWNuVFNwaUlOWGxUellXMEk1Y2I0XzMwQmZxT0FBZURMN2dwcnZxNWNXWGZ2ZUIwb1VvaVZEWURfcDl1WXVDX0F6dm…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPeG96ZmpNRFNzXzM5Q2V0TGtSU1dub1J0aHlvNUdZbTBrZGZGSHh6TVNvcGVkNEx0NWlIMWhURHh2UElvcU03Q2dLMzBtMmVRWXVNcWxVb0dPOTYzYVFPdnNBNFF2UUs0T3F2Nk9TVWFETTh1Q3kwOVhxVDBWWXhRZkxtSFJWRDloUGlsbi…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPVGg5cTdSWHpvQ2pNUW1MMUxGTFlKTEg2bVpXd3hQVmVLV21RVWVyek5zSE9ndVVHY3BiX1BXWnlvN0EyU05oeXRXdkxmdW1RaktsMUx2RHNnN3FpdVlZUnhGM0FsRkxZSk1fVXhnVVBDMi02UW9pV1RWQmpncnZaN3FvVmpTc1RHT0VONT…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxNVWZJLU1lUnhJT0lFM2k4NEpDNFIxa0tRNzBEdE5UeWE1aGM3RmpVTEFxN20yMmV5aWpPRnFqRUdUcnFMV2s0YUVTQ2NHYXNZbk02TDZiRlFzcThrMEpKSXlWbE5PY0dsZjktSmd4Q0pYTGl0dnc5VlNrZGlrcTByYlVhZTFUeFZGTHNjaD…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxOOWtZa2pwT3p2OUJWM1RVSXh5MlhXMkdfc2dFUnlmT2Z2ZGlJOEpmekk1N1RHZy0yY3plMFBWU2FoX0wwS2VQNjFOcTlvSnZMVkJ4UVd3RURTWjRtYk9Namw1YzF6Sm84MU05Y0hiQ0lPbFZjcEc1dE1WZENzaFdQWVp0VTZ5anFiTkFjRn…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxQZ3NUeVkzRllEbF9hZzF6MEg0MFR5SGtxZG1GcEVMSFVXTGxSR2pnaFJRanl6aDJNMEhMeE5NNUlyRDZmS2IxRnNka2VmdEVVUFdGSWR3RV9mOW9aNVBXUGxfUDltVTVvZ3duTldqTnh3LVRZNXp3dXFfb1pKVW1aMTN5dkFxeVlaZl9XU0…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxNdlZLdk9STUdqR1lTdmNGYXZreGtaUi1PcnUwSUZKNm02ODVUTjN0YjRweWhYWk5sbUFRLXVGbUR1YU1obk1BT3Y0UDlvOWFsaGdzWnI3bjh4OW8wM0twenRtREY4eXFubTY2aWM3Yk9TOG5YLTd6c19BQmJvVi1BclhVaVJneHR1SFdpOD…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPNV91OVlUeU5hQlJxSTJGSUlsMEVTajN3UXdPeHZheF9wUlRwS2RONEVTUFZ1eFhPRlBzd0ZNZ1EwdUVPdEkxX2o5RXVCcTg4OUhoLXl4UzhlUmJQU1J6SWJxVTQ0NmhGWTVDWEdBcUhsNTB0dzM1V1IxSUZNLXRadWRSeElnc0xjelNFTl…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxNRjZqeE5zc1Rwd0lfSmZQOTBWUTE5cVFENXdzMWdUcDBReG5iUllIeF9mN0lFZUxYZVBsUk10RkU1cDJjeFpIQ3JUZmRodC11R1k1SEVCNGt0aEhsNC13R0d2bmJrWG9yQ1BlMzl3djRPd2Vzb0I5Z2Yyc2g2XzdjX3pKYTFJVEwtdlVPVE…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxOMkhCdVZ0VUc5SWRWbHVTMkRuSVNnWXNISHdLYnlMUHhaLVd3NjZ0dm55alBwNEFoajVVRHlMYUJsdzFrU01xVzdDMVFmbjNlNU9BaXdvRnlkTldCd1pNcmFaeVQ4SW1tVEpaeHhSVjlkZW5HcmxzY2gzV3RuX1h0OFQ2clVac181Y3BzaT…”
+5 more sources
Biggest individual shrinks
The Times·2025-10-28
1000g
500g
Scottish Oats
-50.0%1000g → 500g
Reddit·2025-11-24
450g
300g
Frozen Cherries
-33.3%450g → 300g
Reddit·2024-05-03
310ml
220ml
Tomato and habanero chilli chutney
-29.0%310ml → 220ml
birminghammail.co.uk·2023-12-05
5.5%ABV
5%ABV
Mull It Over Mulled Wine
-9.1%5.5%ABV → 5%ABV
The Guardian·2024-01-20
28pct
26pct
Taste the Difference lasagne
-7.1%28pct → 26pct
All Sainsbury's products
Frozen Cherries
1 event-33.3%
Tomato and habanero chilli chutney
1 event-29.0%
No archiveScottish OatsSainsbury's
Scottish Oats
1 event-50.0%
No archiveMull It Over Mulled WineSainsbury's
Mull It Over Mulled Wine
1 event-9.1%
No archiveTaste the Difference lasagneSainsbury's
Taste the Difference lasagne
1 event-7.1%