Wall of Shame · Documented Brand
Scott
Owned by Kimberly-Clark. We've documented 6 shrinkflation events across 6 products since 2022, with an average size reduction of 10.9% per event.
Total events
6
Products tracked
6
Avg shrinkage
-10.9%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20252 events · most covered first
Biggest individual shrinks
mynbc5.com·2022-09-27
2.2oz
1.76oz
Scott 1000 Roll Toilet Paper
-20.0%2.2oz → 1.76oz
wxii12.com·2022-09-27
2oz
1.76oz
Scott 1000 Roll Toilet Paper
-12.0%2oz → 1.76oz
Reddit·2024-05-09
178.2sq ft
158.4sq ft
Paper Towels
-11.1%178.2sq ft → 158.4sq ft
wcfcourier.com·2022-03-08
1000ct
890ct
Scott 1000
-11.0%1000ct → 890ct
Reddit·2023-08-27
192ct
174.24ct
tissue paper (Big rolls/Family rolls)
-9.3%192ct → 174.24ct
Reddit·2025-01-18
110ct
108ct
Scott Paper Towels Double Roll
-1.8%110ct → 108ct
Reddit·2025-09-13
10ct
10ct
Scott Shop Towels
0.0%10ct → 10ct