Wall of Shame · Documented Brand

Sure

We've documented 2 shrinkflation events across 1 products since 2023, with an average size reduction of 20.0% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-20.0%

per event

First detected

2023

last update 2023-05-02

1 years of shrinking

Click a year · 2 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20232 events · most covered first

View this product’s full scorecard →

Bought what I thought was my usual deodorant I buy. Usually £1.99 but £2 on this occasion. 200ml now instead of 250ml as normal. Size reduced by 20% and price remains the same

zyino

2023-03-21

View this product’s full scorecard →

Sure antiperspirant. 250ml down to 200ml. Same price.

djalkidan

2023-05-02

Biggest individual shrinks

Top 2 of 2 events · best evidence first

All Sure products

1 distinct products with documented changes

antiperspirant

2 events-20.0%

Brands/Sure

Wall of Shame · Documented Brand

Sure

We've documented 2 shrinkflation events across 1 products since 2023, with an average size reduction of 20.0% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-20.0%

per event

First detected

2023

last update 2023-05-02

1 years of shrinking

Click a year · 2 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20232 events · most covered first