Wall of Shame · Documented Brand
Tide
Owned by Procter & Gamble. We've documented 15 shrinkflation events across 12 products since 2022, with an average size reduction of 13.4% per event.
Total events
15
Products tracked
12
Avg shrinkage
-13.4%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20257 events · most covered first
Biggest individual shrinks
Reddit·2025-04-28
84fl oz
56fl oz
Tide Downy
-33.3%84fl oz → 56fl oz
Reddit·2022-09-11
92fl oz
69fl oz
Tide Original
-25.0%92fl oz → 69fl oz
Reddit·2024-08-24
3.18lb
2.5lb
Tide Pods Oxi Odor Eliminators
-21.4%3.18lb → 2.5lb
Reddit·2023-01-22
180ct
143ct
Tide Ultra OXI
-20.6%180ct → 143ct
Reddit·2022-06-27
26oz
22oz
Tide Pods Free & Gentle
-15.4%26oz → 22oz
Reddit·2024-06-08
4.55L
3.9L
Free & Gentle Laundry Detergent
-14.3%4.55L → 3.9L
Reddit·2025-04-01
105fl oz
92fl oz
Tide Laundry Detergent Oxi Odor Eliminators
-12.4%105fl oz → 92fl oz
Reddit·2024-10-27
92fl oz
84fl oz
Tide Original
-8.7%92fl oz → 84fl oz
All Tide products
Tide Downy
1 event-33.3%
Tide Original
4 events-25.0%
Tide Ultra OXI
1 event-20.6%
Free & Gentle Laundry Detergent
2 events-14.3%
Tide Detergent 80 Loads
1 event-8.7%
NewsTide Detergent Powder
1 event-8.7%
Tide Large Bottle
1 event—
No archiveTide Pods Oxi Odor EliminatorsTide
Tide Pods Oxi Odor Eliminators
1 event-21.4%
No archiveTide Pods Free & GentleTide
Tide Pods Free & Gentle
1 event-15.4%
No archiveTide Laundry Detergent Oxi Odor EliminatorsTide
Tide Laundry Detergent Oxi Odor Eliminators
1 event-12.4%
No archiveTide Laundry DetergentTide
Tide Laundry Detergent
1 event-8.0%
No archiveTide PodsTide
Tide Pods
1 event-6.2%