Wall of Shame · Documented Brand
Toblerone
Owned by Mondelez International. We've documented 8 shrinkflation events across 5 products since 2016, with an average size reduction of 21.2% per event.
Total events
8
Products tracked
5
Avg shrinkage
-21.2%
First detected
2016
11 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20262 events · most covered first
Biggest individual shrinks
theglobeandmail.com·2023-10-11
360g
150g
Toblerone Swiss Chocolate Bar
-58.3%360g → 150g
wdsu.com·2022-06-08
100g
75g
Toblerone
-25.0%100g → 75g
No archiveTobleroneToblerone
200g
150g
Toblerone
-25.0%200g → 150g
No archiveTobleroneToblerone
100g
75g
Toblerone
-25.0%100g → 75g
Reddit·2025-05-31
400g
340g
Toblerone Big Bar
-15.0%400g → 340g
No archiveToblerone BarToblerone
400g
360g
Toblerone Bar
-10.0%400g → 360g
No archiveTobleroneToblerone
360g
340g
Toblerone
-5.6%360g → 340g
Reddit·2025-11-03
360g
340g
Toblerone Large Bar
-5.6%360g → 340g