Wall of Shame · Documented Brand
Tropicana
Owned by PepsiCo. We've documented 7 shrinkflation events across 5 products since 2022, with an average size reduction of 13.3% per event.
Total events
7
Products tracked
5
Avg shrinkage
-13.3%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20252 events · most covered first
View this product’s full scorecard →
Cnn
Shrinkflation backfiring for at least one company. Tropicana is in big financial trouble | CNN Business
“"Recently, rather than raising prices, Tropicana tried to address rising costs by shrinking its bottle. But the move backfired.
Tropicana ditched its distinctive carafe, with its circular shape, thinning neck, and crown-like bottle cap. Ov…”
Marketrealist
Walmart shopper warns against buying a gallon of Great Value orange juice :
Marketrealist
Walmart shopper warns against buying a gallon of Great Value orange juice :
Hindustantimes
Tropicana responds to backlash over juice bottle redesign as sales reportedly decline
Nypost
Tropicana responds to backlash over new bottle design
Fortune
Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles - Fortune
“<a href="https://news.google.com/rss/articles/CBMilAFBVV95cUxOTXNmQ2FQeXZ5bjJwVzV1dS1lVXIxUlczNXNTNWVsRFlwUzM3dy1CTk96YXFhaERwOFRFNHA3RzBMemFfSlFROXY4OU5XUXpScnhNMEhHVzdTZVhyMWV2bW03bEtNRWtRR3RETlZLZkwteG1qXzFPXzRmZ1hHWDlnazN6NExGOEFJR0ZRVG…”
Eastidahonews
Tropicana fans are ditching the brand after a bottle redesign
Imgur
Tropicana Orange Juice is now 46 fluid ounces. It looks so small compared to the other 52 fl oz orange juices
I
Tropicana I see you
“52oz to 46oz. And at the same price. Located in southern Michigan.”
I
Tropicana Orange Juice 52oz to 46oz
I
Old OJ bottle on left 52oz new one on right 46oz same price
“I liked the look of the new OJ bottle but I had a coupon for a 52oz bottle, there were only 3 left. Price rang up at register as 4.49 for the 52oz bottle.”
View this product’s full scorecard →
I
New Tropicana bottle size
“Previous size was 52 oz now new bottle is 46oz this is getting too ridiculous.”
I
Tropicana 52oz to 46oz, And $2.48 To $2.72
“Tropicana 52oz to 46oz, And $2.48 To $2.72”
Self
Tropicana fans are ditching the brand after a bottle redesign
“https://www.ctvnews.ca/world/tropicana-fans-are-ditching-the-brand-after-a-bottle-redesign-1.7114063#:\~:text=Tropicana's%20sales%20dropped%2020%20per,%2Dwith%2Da%2Dstraw.
>In July, Tropicana’s sales dropped 8.3 per cent from the year prio…”
Reddit
Tropicana
“Now 46 ounces instead of 52. Same price.”
Biggest individual shrinks
Reddit·2024-07-19
52fl oz
40.7fl oz
Tropicana Refreshers
-21.7%52fl oz → 40.7fl oz
Reddit·2024-02-18
64fl oz
52fl oz
Orange Juice
-18.8%64fl oz → 52fl oz
bangordailynews.com·2023-09-11
59fl oz
52fl oz
Orange Juice
-11.9%59fl oz → 52fl oz
Reddit·2025-02-26
52fl oz
46fl oz
Orange Juice
-11.5%52fl oz → 46fl oz
Reddit·2025-06-12
52fl oz
46fl oz
Orange Juice
-11.5%52fl oz → 46fl oz
Reddit·2024-11-18
64fl oz
58fl oz
Tropicana Classic Orange Juice
-9.4%64fl oz → 58fl oz
Reddit·2026-03-20
12fl oz
11fl oz
Tropicana juice - personal size
-8.3%12fl oz → 11fl oz