Wall of Shame · Documented Brand

Viva

Owned by Bakrie Group. We've documented 3 shrinkflation events across 3 products since 2025, with an average size reduction of 6.0% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-6.0%

per event

First detected

2025

last update 2026-01-01

2 years of shrinking

Click a year · 3 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20261 event · most covered first

View this product’s full scorecard →

Mouseprint

https://www.mouseprint.org/2026/01/19/here-we-shrink-again-winter-2026-part-1/

2026-01-01

Biggest individual shrinks

Top 3 of 3 events · best evidence first

No archivePaper Towels (Triple Rolls)Viva

141sheets

129sheets

Paper Towels (Triple Rolls)

-8.5%141sheets → 129sheets

News ↗2025-07-01

No archivePaper Towels (Double Rolls)Viva

94sheets

86sheets

Paper Towels (Double Rolls)

-8.5%94sheets → 86sheets

-1.0%472.5cm² → 468cm²

Reddit ↗2025-10-31

All Viva products

3 distinct products with documented changes