Wall of Shame · Documented Brand
Waitrose
Owned by John Lewis Partnership. We've documented 4 shrinkflation events across 5 products since 2024, with an average size reduction of 21.5% per event.
Total events
4
Products tracked
5
Avg shrinkage
-21.5%
First detected
2024
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
telegraph.co.uk·2022-10-26
6ct
4ct
Apples
-33.3%6ct → 4ct
dailymail.co.uk·2024-04-25
350g
250g
Pistachio nuts (roasted and salted)
-28.6%350g → 250g
dailymail.co.uk·2025-01-24
240sheets
190sheets
Bathroom Tissue / Toilet Roll
-20.8%240sheets → 190sheets
aol.co.uk·2024-06-22
124mm
120mm
Essential White Ultra Soft Bathroom Tissue
-3.2%124mm → 120mm
dailymail.co.uk·2024-08-10
9ct
9ct
Own brand toilet roll
0.0%9ct → 9ct
All Waitrose products
No archiveApplesWaitrose
Apples
1 event-33.3%
No archivePistachio nuts (roasted and salted)Waitrose
Pistachio nuts (roasted and salted)
1 event-28.6%
No archiveBathroom Tissue / Toilet RollWaitrose
Bathroom Tissue / Toilet Roll
1 event-20.8%
No archiveEssential White Ultra Soft Bathroom TissueWaitrose
Essential White Ultra Soft Bathroom Tissue
1 event-3.2%
No archiveOwn brand toilet rollWaitrose
Own brand toilet roll
1 event—