Wall of Shame · Documented Brand
Walkers
Owned by Frito-Lay. We've documented 4 shrinkflation events across 3 products since 2021, with an average size reduction of 12.2% per event.
Total events
4
Products tracked
3
Avg shrinkage
-12.2%
First detected
2021
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20232 events · most covered first
Biggest individual shrinks
Reddit·2023-04-22
26ct
20ct
Walkers Crisps Multipack
-23.1%26ct → 20ct
mirror.co.uk·2023-04-08
22ct
20ct
Classic Flavour Assortment Multipack
-9.1%22ct → 20ct
yorkpress.co.uk·2022-05-21
24ct
22ct
Classic Variety Crisps
-8.3%24ct → 22ct
No archiveClassic Variety CrispsWalkers
24ct
22ct
Classic Variety Crisps
-8.3%24ct → 22ct