Brands/Sensodyne/Sensodyne Toothpaste

Tracked

Tracked product · 2 documented shrinks

Sensodyne Toothpaste

Name: Sensodyne Sensodyne Toothpaste
Brand: Sensodyne

Sensodynepersonal careGSK

First documented at 135ml in 2024. As of Mar 2026, the same product is 75ml — a cumulative 44% reduction across 2 documented events.

Total events

documented shrinks

Cumulative shrink

-44%

135ml → 75ml

Biggest single drop

-25%

100ml → 75ml · Mar 2026

First detected

2024

last update 2026-03-20

Size trajectory

135ml → 75ml across 2 events

60ml

83ml

106ml

129ml

150ml

20242026

Started at

135ml

First documented · Oct 2024

Ended at

75ml

Latest observation · Mar 2026

Net loss

-60ml (-44%)

2024 → 2026 · 2 drops

From documented events only — earlier or in-between sizes may exist but weren't reported

Change history

2 events · 4 total sources · click a row for sources

Telegraph

Shrinkflation is speeding up at an alarming rate – is it time for the government to intervene ?

2022-10-26

Sensodyne went from 135ml to 110 and they watered it down so you have to use more.

jx237cc

2024-10-01

Where it's sold

4 variants · monitored via retailer APIs

We’re not actively watching this product at retailers yet. Once it shows up in our weekly Kroger or Open Food Facts sweeps, prices and per-unit cost will appear here.