TrackedTracked product · 2 documented shrinks
Aquafresh toothpaste
First documented at 100ml in 2025. As of Aug 2025, the same product is 75ml — a cumulative 25% reduction across 2 documented events.
Total events
2
Cumulative shrink
-25%
Biggest single drop
-25%
First detected
2025
Size trajectory
65ml
76ml
87ml
98ml
110ml
20252025
Started at
100ml
Ended at
75ml
Net loss
-25ml (-25%)
From documented events only — earlier or in-between sizes may exist but weren't reported
Change history
lovemoney.com
Opinion: shrinkflation is by far the biggest rip-off you’ll face at the supermarket - lovemoney.com
“<a href="https://news.google.com/rss/articles/CBMijAFBVV95cUxORWdMNURYczFDaDhkU1BuWGR0MEtmaHJiVnlKQ21kT1BLVWxjd1FrY1hiel85MGxQalBrUTZpUVhIZmxEVzczdkFabjFTSmtmU1dQeFdhYktZdEZ5WEVjbUJNSHdBdTJSZFc2RVM1M3BKMFViakphZ0V2RUxDc3hIcjVYdEdidUVDbkZaT9…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxOeVNpZGxDVTJsSXFXemVFd2I3ejFYcWh2VkxkdUc1NzJpUVJsQVFSVTQwUkJ4SlhucHJMMF9UWGpYQ2dUMFRGUE1YTEdPTVJMaTIxc1lrUVpRZFdIUExCeXVCeUdSM0JudVFwOU5VZDBjS0trWXFLM3A3d05xbktKRUhsQ1BXUFF0cXVGVV…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxNeTEyM1ZsNEUtckw5NTJzcmJFRzUwVFM5aDdIWEpVVTFZajlTTm9Kam9BeHUyR0FPZE1FNWlLaW01RWIwSWxXSXNDNTZGZEpyWXVkVk9oaDZySkRrcnBwZkVoVlh3dUc3RkdGVENiaUJhcmNrdXRkVUVhUHUyMVlfeTRuTlBvVEsyM2hmRH…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxQZ1hXWXhsZ01JelZYWlo1bW5ZM01ZV3luaGRHZWpYNnBTc08tVUtyZE43VUkzbmdZQk1fOG95Tmk0RGRvR1pqMC1wOWNuVFNwaUlOWGxUellXMEk1Y2I0XzMwQmZxT0FBZURMN2dwcnZxNWNXWGZ2ZUIwb1VvaVZEWURfcDl1WXVDX0F6dm…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPeG96ZmpNRFNzXzM5Q2V0TGtSU1dub1J0aHlvNUdZbTBrZGZGSHh6TVNvcGVkNEx0NWlIMWhURHh2UElvcU03Q2dLMzBtMmVRWXVNcWxVb0dPOTYzYVFPdnNBNFF2UUs0T3F2Nk9TVWFETTh1Q3kwOVhxVDBWWXhRZkxtSFJWRDloUGlsbi…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPVGg5cTdSWHpvQ2pNUW1MMUxGTFlKTEg2bVpXd3hQVmVLV21RVWVyek5zSE9ndVVHY3BiX1BXWnlvN0EyU05oeXRXdkxmdW1RaktsMUx2RHNnN3FpdVlZUnhGM0FsRkxZSk1fVXhnVVBDMi02UW9pV1RWQmpncnZaN3FvVmpTc1RHT0VONT…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxQU1c0YVNqU3g5RFB4MFRFdFdlWlhSclNVQnBhTlZHcXNlWWpZbHJFWGo4ZWVoY3ZRakd2YzViUVhUYkFfX0JROS1yX3ZWZEN3cHRyZmxSNnVUWmFkcU95WUkwUWpUVExKTkY2dFVWV0lUNWR2V3MwVFFydTBRZ29CdnBKbGxQZ0lhazFnWl…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPdXFkS0lmRUtFNDdTQUhEWkxPWGF2YTJaajd1TXVFTzdCOHlMZTNMS3ZYc1hCU2tQMkIxWHR4aWRfZlZGRzdMOWluOG1wbjlReFpkeXZBdThOaUQwMXNQaHA4SHZVUDVJakRMbVNnLURMLU9hamNzNnVZclloWGJORmJJSGVvYlNSaDRhOG…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxOMkhCdVZ0VUc5SWRWbHVTMkRuSVNnWXNISHdLYnlMUHhaLVd3NjZ0dm55alBwNEFoajVVRHlMYUJsdzFrU01xVzdDMVFmbjNlNU9BaXdvRnlkTldCd1pNcmFaeVQ4SW1tVEpaeHhSVjlkZW5HcmxzY2gzV3RuX1h0OFQ2clVac181Y3BzaT…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxQc3hLeDl5NW14ajR0VUZjWHplREFBVTJHbkI5aTBodGd1a0hScVFicHItaHBSNDZqUnFHT255TXNUaFJBTTJzaHJ3VlF5ZHMwSTdseWN6NldqNUdVb3RpVGhLZmJpdTNmN3pzNG9Vem1xa3hoNTNPN1NlSkpleHJKNFFqMXQ4UHZ3NDNYVX…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPNV91OVlUeU5hQlJxSTJGSUlsMEVTajN3UXdPeHZheF9wUlRwS2RONEVTUFZ1eFhPRlBzd0ZNZ1EwdUVPdEkxX2o5RXVCcTg4OUhoLXl4UzhlUmJQU1J6SWJxVTQ0NmhGWTVDWEdBcUhsNTB0dzM1V1IxSUZNLXRadWRSeElnc0xjelNFTl…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxNVWZJLU1lUnhJT0lFM2k4NEpDNFIxa0tRNzBEdE5UeWE1aGM3RmpVTEFxN20yMmV5aWpPRnFqRUdUcnFMV2s0YUVTQ2NHYXNZbk02TDZiRlFzcThrMEpKSXlWbE5PY0dsZjktSmd4Q0pYTGl0dnc5VlNrZGlrcTByYlVhZTFUeFZGTHNjaD…”
+ 5 more sources
Where it's sold
We’re not actively watching this product at retailers yet. Once it shows up in our weekly Kroger or Open Food Facts sweeps, prices and per-unit cost will appear here.